Featured Post

Saptari Killings was purely Human Rights Violation by the state

Rayznews reported " On March 5th four United Democratic Madhesi Front cadets have been killed in a firing by Police trying to dis...

Showing posts with label social media Crisis. Show all posts
Showing posts with label social media Crisis. Show all posts

Monday, February 6, 2017

Does #nepal needs such controversial issues to promote #VisitNepal Campaign ?

Recently, Sahana Bajracharya an elite VJ and public icon shared these messages on her twitter account. It was appraised and shared by hundreds of her followers on social media  and created a buzz among the Nepalese community. When I saw these messages I was quite not offended but I didn't feel comfortable about those messages.

The first question that came to my mind was why  all these complication. People love Nepal for no reason they come here because its beautiful and people feel good and natural about Nepal. Using such campaign with such background of hatred and negativity, it has its share of baggage as well which can be chronic and contemplating.

Good or Bad, I think Nepal is something which is beyond such controversy. Nepal is famous in the world for its natural beauty and serene environment. Apart from that Nepalese are also known for their genuine attitude and nature. Why would we want to capitalized trump's issues of negativity and hatred  when we have our own share of goodness and so many other things to explore?

With such campaign comes the pros of buzzing in the social media for a short period but its also has a wide side of criticism where the aspect of capitalizing on issues of racialism and negative attitude can be very costly.

#socialmediacrisis is a unwanted situation of creating scope of problems and complexity with wrong interpretation and unwanted justifications. The possible solution is to avoid such acts by building a credible image and strategy of social media without by passing hard work and efforts.

Jeopardizing a national campaign or even creating speculation for cheap marketing strategy is not a good marketing strategy. It can be a instant success but at times can and will result in sad  and unwanted  consequences as well.


Tuesday, September 16, 2014

Lack of Social Media knowledge landed Anju Pant in Social Media Crisis

Recently the facebook book fan page of a Popular Nepali singer Anju Pant turned into a massive battle ground  of comments and harsh words. She was accused by her fans of insulting the religious belief of Hindu Culture. It started with a video that was uploaded in Youtube that went viral on social media website of facebook and twitter. In the video she expresses her passion and beliefs towards Christianity and how Christ changed her life. More in the video she ridicules the culture and traditions of Hindus and other culture where she expresses her true feeling among a mass gathering of Christians.

After the ordeal, She appealed the general public about her statement to be wrong and misleading with a Youtube video but to her surprise few other videos were uploaded where she openly acknowledges and contradicts her statement. Still today her facebook fan page is bombarded with sad comments.

Being a public figure one has to be conscious about what you are saying? Especially being a celebrity one has to think twice before speaking. Anju Panta's case was merely a fraction of what could have gone wrong?  It was a clearly case of Social media Crisis where she failed to realize the pro and cons of being a celeb.

In today's age of  social media where things can go viral one has to be very cautious about the interpretation of one's statement which can be interpreted in desired way. You can assume how things can go viral and land you up in a awkward situation of crisis.


Search This Blog