Nepal Army showcasing fire crackers on Army Day

The Nepal Army celebrated its ARMY DAY on Shivaratri. Every year the pristine organization celebrates ARMY DAY with huge excitement showcasing its technology and various level of skills and activities among its personnel and dignitaries.
This year the celebration included a fire cracker show which was surely an excitement to the public but looking at it form the perspective  of an environment and  sound pollution  way it certainly seems arguable about why wasting so much of in such a way.

Nepal Army is the discipline institution which follows the rule and regulation of Nepal government, so using fire crackers which has been restrain to public access during festivals certainly sounds impractical.

Another aspect to the argument is Nepal Government prohibits the use of fire crackers especially during the festivals of Deepwali on the basis of sound and environment pollution. The same rule does not apply on the government organization like Nepal Army simply shows how the hypocrisy works in creating double standards. Likewise, even the organization which has always been the pride and respected among the public should have restrain its fire cracker show in view of its image.

How can there be two standards that effects public directly?  








  

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Does #nepal needs such controversial issues to promote #VisitNepal Campaign ?

Recently, Sahana Bajracharya an elite VJ and public icon shared these messages on her twitter account. It was appraised and shared by hundreds of her followers on social media  and created a buzz among the Nepalese community. When I saw these messages I was quite not offended but I didn't feel comfortable about those messages.

The first question that came to my mind was why  all these complication. People love Nepal for no reason they come here because its beautiful and people feel good and natural about Nepal. Using such campaign with such background of hatred and negativity, it has its share of baggage as well which can be chronic and contemplating.

Good or Bad, I think Nepal is something which is beyond such controversy. Nepal is famous in the world for its natural beauty and serene environment. Apart from that Nepalese are also known for their genuine attitude and nature. Why would we want to capitalized trump's issues of negativity and hatred  when we have our own share of goodness and so many other things to explore?

With such campaign comes the pros of buzzing in the social media for a short period but its also has a wide side of criticism where the aspect of capitalizing on issues of racialism and negative attitude can be very costly.

#socialmediacrisis is a unwanted situation of creating scope of problems and complexity with wrong interpretation and unwanted justifications. The possible solution is to avoid such acts by building a credible image and strategy of social media without by passing hard work and efforts.

Jeopardizing a national campaign or even creating speculation for cheap marketing strategy is not a good marketing strategy. It can be a instant success but at times can and will result in sad  and unwanted  consequences as well.








      

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