Recently, Sahana Bajracharya an elite VJ and public icon shared these messages on her twitter account. It was appraised and shared by hundreds of her followers on social media and created a buzz among the Nepalese community. When I saw these messages I was quite not offended but I didn't feel comfortable about those messages.
The first question that came to my mind was why all these complication. People love Nepal for no reason they come here because its beautiful and people feel good and natural about Nepal. Using such campaign with such background of hatred and negativity, it has its share of baggage as well which can be chronic and contemplating.
Good or Bad, I think Nepal is something which is beyond such controversy. Nepal is famous in the world for its natural beauty and serene environment. Apart from that Nepalese are also known for their genuine attitude and nature. Why would we want to capitalized trump's issues of negativity and hatred when we have our own share of goodness and so many other things to explore?
With such campaign comes the pros of buzzing in the social media for a short period but its also has a wide side of criticism where the aspect of capitalizing on issues of racialism and negative attitude can be very costly.
#socialmediacrisis is a unwanted situation of creating scope of problems and complexity with wrong interpretation and unwanted justifications. The possible solution is to avoid such acts by building a credible image and strategy of social media without by passing hard work and efforts.
Jeopardizing a national campaign or even creating speculation for cheap marketing strategy is not a good marketing strategy. It can be a instant success but at times can and will result in sad and unwanted consequences as well.
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